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	<title>wizardZofwealth.com &#187; Small Business Marketing</title>
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	<link>http://www.wizardzofwealth.com</link>
	<description>The a,b, Zs of creating wealth.</description>
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		<title>What&#8217;s In It For Me (WIIFM)?</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/wiifm-whats-in-it-for-me.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/wiifm-whats-in-it-for-me.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 22:15:49 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[added value]]></category>

		<category><![CDATA[best value]]></category>

		<category><![CDATA[customer priorities]]></category>

		<category><![CDATA[whats in it for me]]></category>

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		<description><![CDATA[Comparison-shopping will eventually lead the consumer to find the best value for their money, and they will brag about their "good fortune" to their friends and family...

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		<title>Marketing Strategies &amp; Tactics</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/marketing-strategies-tactics.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/marketing-strategies-tactics.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 21:57:51 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[give people what they want]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[strategies]]></category>

		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[Become a specialist, where you have a chance at occupying a position in the prospect’s mind...]]></description>
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		<title>Marketing Repetition</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/marketing-repetition.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/marketing-repetition.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 21:36:06 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[mental positioning]]></category>

		<category><![CDATA[penetration]]></category>

		<category><![CDATA[repetition]]></category>

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		<description><![CDATA[Focus our energies on the people most likely to take advantage of our product or service, and keep ourselves in front of them until they get the message...
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		<title>Pleasure or Pain</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/pain-pleasure.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/pain-pleasure.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 21:27:24 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[emotionally happy]]></category>

		<category><![CDATA[pain]]></category>

		<category><![CDATA[pleasure]]></category>

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		<description><![CDATA[Grant in the mind what people desire in reality. They need to see themselves as already enjoying the benefits... ]]></description>
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		<title>Information Overload</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/information-overload.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/information-overload.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 21:07:50 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[broca]]></category>

		<category><![CDATA[roy h williams]]></category>

		<category><![CDATA[surprise]]></category>

		<category><![CDATA[too much information]]></category>

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		<description><![CDATA[The element of surprise is needed to get past our mental defenses...]]></description>
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		<title>Big Three Marketing Principles</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/big-3-marketing-principles.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/big-3-marketing-principles.html#comments</comments>
		<pubDate>Sat, 25 Oct 2008 20:54:46 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[emotional word pictures]]></category>

		<category><![CDATA[headlines]]></category>

		<category><![CDATA[teasers]]></category>

		<guid isPermaLink="false">http://www.wizardzofwealth.com/new/?p=737</guid>
		<description><![CDATA[Be creative. Be colorful. Be original. But don’t be predictable...
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		<title>Customer Satisfaction</title>
		<link>http://www.wizardzofwealth.com/notes/small-business/marketing/customer-satisfaction.html</link>
		<comments>http://www.wizardzofwealth.com/notes/small-business/marketing/customer-satisfaction.html#comments</comments>
		<pubDate>Sat, 04 Oct 2008 23:00:19 +0000</pubDate>
		<dc:creator>Dennis Parmelee</dc:creator>
		
		<category><![CDATA[Small Business Marketing]]></category>

		<category><![CDATA[customer satisfaction]]></category>

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		<description><![CDATA[Always view your product or service through your customer's eyes to achieve the highest level of customer satisfaction.]]></description>
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