Supercrunching
Supercrunching: Not another new cereal, but it is the kind of book you can really sink your teeth into. Granted, it’s not summer reading at the beach material, but well worth a perusal by your eyeballs if you are interested in marketing.
The author’s premise is that drawing objective conclusions from examining huge sets of data will allow us to make superior decisions in how we market and offer products and services in more efficient ways that can benefit all. The key is randomization and regression theory at work.
Small business owners will definitely find the concepts useful to stretch their advertising budget. The reader will also gain some amazing insights into how big business and government are already using these techniques to manipulate our behavior.
Here is a related site that you may find interesting: Offermatica.com
If you are old enough to have read George Orwell’s 1984 , this will eerily remind you of Big Brother.
Small Business Blog
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