When building your small business, there are six major areas to consider.

PLAN
Do you have a simple set of guidelines to keep you focused on where you want to go, what you want to do, and how you are going to do it?

For example:

PHILOSOPHY
In what direction is your moral compass pointing?

PRODUCT/SERVICE
What are you offering in return for your compensation?

OPERATIONS
What are the day-to-day decisions of managing and running your enterprise that need to be made?

MARKETING
How are you going to promote your small business and let the world know it is available?

DISTRIBUTION
How will your product or service get delivered to your client or customer?

All of your business decisions should fall within these broad categories — and they are equally important when considering how or if you should build your small business. Five out of six is NOT usually good enough; failure to properly execute any one of these areas is likely to doom you to failure before you begin.

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Penetration

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Business Referrals

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What’s In It For Me (WIIFM)?

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Marketing Repetition

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Pleasure or Pain

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Grant in the mind what people desire in reality. They need to see themselves as already enjoying the benefits...
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