As an entrepreneur or small business owner, you’re probably involved in sales of some sort. Whether selling a product or a service, it is important to maintain a “balance” of clients. If one client begins to represent too much of your volume, you may be setting yourself up for disappointment.
What happens if this client is wooed away by a competitor? Or goes belly up? Or cuts back on their spending? Or wants you to cut your prices because they know how vulnerable you are? Do you really want your success to be at the mercy of this one relationship?
Strive to create a portfolio of clients, so that you always have alternatives.
Balance this concept, however, with a strong relationship with several key people. If we are really an important source of business to someone, then they will probably work hard to give us the best performance they can – to insure that there are no interruptions or flow of business with them !