Image: Friend or foe

Cus*to *mer: One that buys goods or services

Cli * ent: One who depends on the protection of another

Which definition best illustrates the way you view your interaction with the public?

It seems amazing to us that many small business people still don’t understand that they needn’t be adversarial or indifferent with their prospect’s best interests.

Many businesses can easily adopt the philosophy of assisting the people in front of them to get the most out of their encounter, even if the customer is not yet ready to buy. Your patience and willingness to listen to the consumer’s needs may create the basis for an ongoing business relationship, in the future, when he is ready.

Your attitude speaks volumes about your true nature. If your product or service is second rate, shouldn’t you be paid accordingly?

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