Image: The judas syndrome

Betrayal, especially of one’s self, is a mistake of immense proportions.

You will be confronted with situations that continually challenge your business ethics. Your personal and corporate values must be established long before you begin your business journeys.

The sum and substance of your character – or lack thereof – will eventually be viewable to everyone. “Act as if the whole world is watching” has never been more appropriate then in today’s highly visible, litigious society. Remember, your motivations and conduct will be scrutinized and will become part of your permanent profile. Conducting business fairly will provide you with a much higher level of self-esteem.

Consider this advice: Your reputation – don’t leave home without it.

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