Image: Much ado about nothing

Consider two remarkable products that made a big splash when initially introduced:

The pet rock was a fad. A brilliant marketing campaign sold zillions of these inanimate “creatures” at a profit for its creators. Pet rocks never needed disciplining, walking, feeding, care or educating. They were the perfect children until it was discovered that they really couldn’t return your love and affection. Then sales dropped off. Other products of this kind include Chia Pets, Furbys, and Beanie Babies.

Penicillin is a wonderful drug that continues to make a significant contribution to the health of millions of people.

Only you can determine your own personal values. Is your product or service going to be soon forgotten as a fad or will it be long remembered as a tool to benefit humanity?

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