Many people are afraid of the unknown and are unwilling to experience something new. Before they will embrace it, they need exposure in a risk free manner.
Our distribution system needs to introduce our product or service to a core group of individuals who will enthusiastically promote our product, with reduced risk to our potential client.
Case in point – do you remember the scene in “When Harry Met Sally” when Meg Ryan is sitting in the coffee shop screaming, “YES! YES! YES!” in mock orgasmic delight? Another patron who observes her quickly announces to the waitress “I’ll have what she is having.”
We all have a “Board of Directors”, whether it’s our spouse, parents, or friends. Think of how many people we typically get approval from before we make a purchase. Introduce our product to clients who will promote their experience to their Board. It’s the fastest, easiest, and least expensive way to grow our business.