Marketing revolves around showing your prospects how they can:
All those smiling faces in magazines and TV! How many campaigns display before photos showing grumpy people and after photos depicting satisfied customers with a big grin?
Grant in the mind what people desire in reality. They need to see themselves as already enjoying the benefits of using our product or service. Society being impatient, give it to them now.
Campaigns currently pit pleasure versus pain.
Move our prospects mentally and emotionally from sad to happy and reap our rewards.