Our distribution system needs to introduce our product or service to a core group of individuals who will enthusiastically promote our product, with reduced risk to our potential client...
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Comparison-shopping will eventually lead the consumer to find the best value for their money, and they will brag about their "good fortune" to their friends and family...
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Focus our energies on the people most likely to take advantage of our product or service, and keep ourselves in front of them until they get the message...
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